In 2016, entrepreneur and corporate-wellness expert, Richard Gray, and product innovator/designer, Jens-Peter Jungclaussen, began collaborating on ideas for a posture and wellness start-up.
One day, they had an epiphany—instead of relying on furniture and wearables, they could use computer software to teach posture and movement—thus helping the user to change behavior and develop lifelong skills. Richard and Peter launched Brightday soon after, adding Jim Morris, a highly-experienced software engineer and product manager, to their team. Working with research partners and movement experts from around the world, they began development on the product.
Product, Research & Design
Brightday's first product improves posture and encourages healthy movement while at the computer. Based on the research of Jean Couch, (posture advisor to Kaiser Permanente, Stanford University and Google) Brightday models and teaches the posture of people who experience no back pain into old age.
Why is this unique?
The software then uses computer vision, augmented reality and machine learning technologies to examine movements in real time. Brightday monitors and corrects standing and sitting posture via the computer’s camera without recording the user.
Brightday is a seamless application that does not detract from the user’s workday, encouraging behavior change to:
Decrease or eliminate back, neck, and knee pain
Relax the muscles around the spine and back
Improve overall well-being